Tera Trader

When investors open an investment app, they typically want to see how their portfolio is performing. However, Tera Trader's original home screen prioritized heatmaps and price tables, while personal account information remained hidden behind additional tabs.

First-time investors and experienced traders managing positions throughout the day were also presented with the same information-dense interface.

The challenge wasn't the range of features available. It was the experience users had in their very first moments with the app.

We began the redesign by examining what users see the moment they open the app. From there, we explored how they access market information, personalize the assets they follow, and interact with the platform based on their experience and needs.

We redesigned the home screen to put users' own holdings first, with an option to hide account balances for greater privacy.

We also transformed watchlists into a more personalized experience. Users can name their lists, choose emojis, search for instruments by asset type, and add the assets they want to follow, including symbols listed on international exchanges.

Rather than treating Pro and Lite as two separate applications, we designed them as distinct experiences built on a shared design system.

Pro preserves the detailed information and trading functionality required by active investors, while Lite offers a simpler interface with fewer panels, built on the same underlying structure.

Both versions were designed with light and dark themes. By using shared components, we ensured that design updates could be applied consistently across all four combinations.

We also considered more than just ideal user journeys. Empty watchlists, restricted access, hidden balances, searches with no results, and watchlist limits were all included in the design process.