App Design & Development
Pricing
From first idea to launched product — choose the package that fits the size of your project.
Founders and teams starting a new mobile or web app who want one partner to handle both design and development, end to end.
You bring the idea — we handle the rest. This is our productized service for new builds: a clear, fixed-scope way to take your app from concept to a polished, shipped product, without juggling multiple agencies or freelancers.
Every package below covers both product design and development. The only difference is scope and scale — pick the size that matches where your project is today, and move up as you grow.
Discovery — we align on goals, users, and scope.
Design — wireframes first, then polished UI you sign off on.
Development — we build in short, visible iterations.
QA & testing — we test across devices and edge cases.
Launch — we ship, deploy, and hand everything over.
What does an app cost, and how long does it take?
A mobile or web app built by Neon Apps costs between $10,000 and $80,000, and takes from 4 weeks to 6 months. Larger and enterprise builds are quoted per project. What separates the packages is scope and duration, not the service: every engagement runs through the same discovery, design, development, QA and launch.
Every package, side by side
| Package | Price | Timeline | Best for |
|---|---|---|---|
| Small | $10,000 – $20,000 | 4–6 weeks | A single-purpose app or MVP — a handful of core screens to test your idea with real users. |
| Medium | $20,000 – $40,000 | 8–12 weeks | A market-ready product with several connected features, user accounts, and a refined UI. |
| Large | $40,000 – $80,000 | 3–6 months | A full-scale product across multiple platforms with advanced features, integrations, and a growing user base. |
| Custom | Custom quote | Scoped to your roadmap | Complex, enterprise, or evolving scope — multi-app ecosystems, ongoing build, or anything that does not fit a fixed package. |
What is included, whatever the size
These do not change between packages. What changes is how much gets built and how long the work runs.
- Discovery and product scoping with your team
- UX architecture, user flows and wireframes
- UI design in light and dark, to a design system
- Development, native or Flutter, by a dedicated team
- Backend, APIs and third-party integrations as the product needs them
- QA across real devices, and release management
- App Store and Google Play submission, or web deployment
- Source code, documentation and a full handover
- A post-launch support window
How is the price of a mobile app determined?
There is no one-size-fits-all approach to mobile app development. The right development strategy, and therefore the price, comes out of weighing product complexity, budget and scalability requirements together. That is why the work is quoted per project rather than sold off a price list.
What sets the figure is not the screen count but the sum of the decisions made about scope, team, platform and what gets built after launch.
Nine decisions that move the number
Feature set and first-release scope
Feature definition settles which flows make the first release. As scope grows, development and testing effort grow together.
Team structure and seniority
One developer and a fixed team with separately defined roles do not describe the same work. Assigning dedicated design, backend and QA roles alongside a senior project manager changes both effort and price.
Platform strategy
Native development delivers maximum performance and deep device access, while a single Flutter codebase gives faster delivery and one maintenance track.
Backend requirements
If authentication, real-time data and notification infrastructure need building, the backend becomes a development line of its own.
Integration list
Payments, subscriptions, analytics, social login, push notifications and third-party APIs each bring their own connection, test and failure scenarios.
Design depth
The output set running from the design language sprint to screen-by-screen production is an effort line independent of screen count.
Phase structure
On larger engagements the first phase can be scoped as an MVP and priced on its own, with later phases added as separate lines once their scope is clear.
Monetisation setup
Subscription structure, paywalls and trial flows create separate design and development work.
Post-launch scope
Maintenance, monitoring and growth work are lines that recur after the first delivery.
Ask for the lines, not the total
Sound pricing is predictable from day one. Seeing where the budget goes, having no surprise items appear and getting the excluded work listed in writing are the standards worth insisting on. If a quote does not show what each line costs, it is not a quote you can compare.
Build post-launch in from day one
When the contract leaves the scope of maintenance, monitoring and monetisation work undefined, the cost does not disappear. It stays invisible through year one and arrives in year two as spending nobody planned for. Build those lines into the first budget.
Frequently asked questions
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