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A hand holding a phone showing ProCal's daily overview, among berries and oats

Procal

A modular health companion app that tracks nutrition, water, exercise, and lifestyle habits in one place, and uses an AI Coach to turn combined health data into personalized daily guidance.

01

Intro

The goal was to build a health app that felt personal from the first tap. Rather than tracking a single metric in isolation, the team wanted users to see how their nutrition, movement, sleep, and habits connect to each other. We designed and developed a modular application where each health area lives as its own focused unit, all feeding into a central AI Coach that understands the full picture.

ProCal's camera framing a plate of pasta and labelling spaghetti, minced meat and tomato
02

Solution

We structured the app around a container home screen where users see all available modules as cards and arrange them based on what matters most to their routine. Onboarding collects health goals, activity level, diet preferences, and wellness habits in a guided nine-step flow that takes under three minutes to complete. From that point, every piece of data the user logs, meals, scans, mood, and exercises, becomes context the AI Coach draws from when generating recommendations.

ProCal's daily overview with the calorie ring, macro bars and the AI Coach card
ProCal's recent meals list under the AI Coach card, above the home, scan and AI chat tabs
03

Features

The Nutrition module supports both manual food logging and AI-powered meal scanning that extracts calories and macros automatically from a photo. The AI Coach sits at the center of the app and connects data across every active module, responding to direct questions and surfacing recommendations based on what the user has actually logged. A calendar view brings all tracked activity into a single timeline so users can review patterns across days. Phase 2 extends the app with water tracking, Apple Health integration for exercise data, skin and hair care logging through the same AI scanner, and a mascot-based gamification layer that encourages consistent daily logging.

ProCal screens for mood logging, AI chat, water tracking, a scanned meal and onboarding
04

Result

The phased delivery model allowed the core tracking and AI experience to reach users on the App Store and Google Play before the full feature set was complete. Early users engaged consistently with the nutrition module and AI Coach, returning daily to log meals and review their recommendations. Procal continues to grow as a connected health companion for users who want one app that understands how all their habits fit together.

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