Business Development & Marketing SpecialistOctober 22, 2026
Together with RevenueCat, we are organizing Istanbul App Week from November 2 to 8, 2026. Originally launched in New York, the App Week format is coming to Türkiye for the first time. Over seven days, we will host more than 30 events across Istanbul, bringing together professionals from the mobile app ecosystem.
We expect more than 2,000 attendees throughout the week. App developers from Türkiye will connect with international technology companies, startup founders, and investors. Our program will cover a wide range of topics, from artificial intelligence and subscription revenue to user acquisition and investment.
What Is Istanbul App Week?
App Week is an event format introduced by RevenueCat in New York in October 2025, with 17 events. Rather than hosting one large conference, the concept brings together smaller, focused events across the city, organized in collaboration with local partners. Istanbul App Week brings this format to Istanbul.
As RevenueCat’s official partner in Türkiye, Neon Apps is responsible for planning and coordinating the week’s event program. We previously shared the early stages of this partnership in our NYC meetup article and covered the competition we launched in March in our App Growth Championship article.
Most events are designed to encourage meaningful conversations and closer interaction among attendees. A typical gathering is expected to host around 25 people, with most events offering between 20 and 60 seats. Two events will have larger capacities: the 100-person AI Builders’ Workshop and the 250-person Behind the Hit Apps.
We are organizing these events in collaboration with partners including AppNava, Fina Hukuk, More Agency, The Foundry VC, Brick Institute, OneSignal, Zotlo, Anka Ventures, Momentran, Madduck, Peax, Third Room, GİRVAK, Golden Born Society, TMUG Club, Campaignswell, MWC, Academy Club, and Plus Minus One.
Why Does Istanbul App Week Matter for Türkiye’s Mobile App Ecosystem?
Türkiye has achieved significant international success in mobile app development in recent years. According to AppMagic’s Türkiye Mobile Gaming Landscape 2026 report, Turkish mobile game developers generated $2.76 billion in global revenue in 2025, accounting for approximately 5% of the global mobile gaming market. The experience and expertise developed in this sector are also expanding into other app categories, including artificial intelligence, productivity, health, and education.
At Neon Apps, our goal is to connect this growing expertise in Türkiye with key players in the global app ecosystem. Building a successful product is important, but reaching the right users, establishing a sustainable revenue model, and scaling internationally are equally essential parts of long-term success.
Through Istanbul App Week, we aim to create a space where experiences, insights, and different perspectives can be shared, while helping position Istanbul as one of the key meeting points for the international app ecosystem.
