Partnerships
Dec 1, 2025
Mobile Arts Acquires Nova Studios, a Major Milestone for Neon Apps
Mobile Arts Acquires Nova Studios, a Major Milestone for Neon Apps
Nova Studios, a product group born inside Neon Apps to push the boundaries of AI-powered mobile experiences, has officially been acquired by Mobile Arts
Nova Studios, a product group born inside Neon Apps to push the boundaries of AI-powered mobile experiences, has officially been acquired by Mobile Arts
Neon Apps is excited to announce that Nova Studios, one of the innovation units originally founded within our organization, has been acquired by Mobile Arts, a global leader in mobile content, fintech solutions, and digital monetization. This strategic acquisition marks a significant milestone for both companies and highlights the strength and vision of Neon Apps’ product development. It is a testament to the innovation fostered within Neon Apps and demonstrates the impact of our approach to building scalable, AI-powered mobile apps.
Nova Studios was created as a focused product division within Neon Apps, dedicated to exploring the future of mobile AI applications. Built on the foundation of Neon Apps' engineering, design, and AI capabilities, Nova Studios quickly grew into a high-performing team. This team’s success in delivering scalable AI-driven apps to global markets made them a valuable asset to Mobile Arts, who recognized the potential of these products to fuel the future of digital innovation.
The acquisition is a recognition of Nova Studios' ability to deliver cutting-edge AI solutions that have proven their scalability and success in a highly competitive global market. Mobile Arts’ decision to acquire Nova Studios underscores the growing importance of AI-driven products in the tech and mobile industry and validates the foundation that Nova Studios built while operating under the guidance of Neon Apps.
This achievement not only demonstrates the strength of Neon Apps' product vision but also underscores our ability to nurture and develop innovative teams that lead in their respective fields. With this acquisition, both Neon Apps and Mobile Arts are poised for new growth opportunities, leveraging AI technology, mobile innovation, and global expansion to continue shaping the future of the mobile industry.
What This Acquisition Means
Through this strategic acquisition, Mobile Arts will integrate Nova Studios’ innovative app portfolio into its flagship monetization platform, MobiBox. This integration allows Nova’s products to leverage a powerful and robust set of monetization and growth channels supported by Mobile Arts' extensive global network. These channels are designed to not only increase revenue generation but also expand user bases and drive long-term success across multiple markets. With this partnership, Nova Studios' apps are now positioned to thrive within one of the industry's most comprehensive mobile monetization ecosystems.
Multiple revenue models will be at Nova Studios' disposal, including subscriptions, in-app purchases, microtransactions, and bundled services. These models provide flexible ways for Nova’s products to monetize based on user preferences and regional market needs. By diversifying revenue streams, Nova’s apps can cater to a broader range of users while increasing overall customer lifetime value (LTV).
Mobile Arts’ advanced marketing and user acquisition capabilities, backed by deep global optimization expertise, will empower Nova Studios to enhance its reach and efficiency in attracting new users. Whether through tailored campaigns or user behavior insights, Nova’s apps will benefit from sophisticated techniques that drive engagement and ensure the product reaches its maximum audience potential.
In addition to marketing and acquisition, data-driven insights will further enhance monetization performance. By utilizing Mobile Arts’ analytics tools, Nova Studios can optimize their pricing strategies, user engagement tactics, and product offerings to ensure that monetization opportunities are fully maximized. This will provide a more personalized user experience, enabling the apps to better serve their audiences while boosting conversion rates and retention.
Moreover, enhanced payment accessibility through seamless payment processing options—including app store billing, credit card payments, direct carrier billing, and additional alternative payment methods—will allow users from diverse regions and financial backgrounds to engage with Nova’s products more easily. This flexibility will help break down regional barriers, making it easier for users to make purchases, ultimately increasing the conversion rate.
The infrastructure provided by Mobile Arts will enable the Nova Studios product line to scale into new markets and expand its global reach. By tapping into Mobile Arts' extensive distribution channels, Nova’s apps will be able to access stronger monetization opportunities across the mobile ecosystem, including global app stores, international payment systems, and localized market strategies.
In summary, this acquisition is a significant step in positioning Nova Studios' products for long-term growth and sustainability within the mobile app industry. By combining Mobile Arts' powerful infrastructure, monetization tools, and marketing expertise with Nova Studios' innovative app portfolio, both companies are now in a position to unlock new levels of success across a broader, more diverse user base. The partnership will not only expand the global footprint of Nova’s products but also enhance their overall market value and revenue potential in ways that would have been more challenging to achieve independently.
A Win for All Stakeholders
For Mobile Arts, this acquisition enhances its ongoing strategy of expanding its digital product footprint and tapping into new verticals with high-growth potential. By integrating Nova Studios’ innovative culture with Mobile Arts’ monetization engine, the acquisition creates a powerful platform for future growth and market leadership in mobile content, fintech solutions, and digital monetization. This synergy positions Mobile Arts to capture more opportunities in the mobile app ecosystem and ensures that Nova’s products will thrive in an expanded environment with the resources to scale quickly.
For Neon Apps, the acquisition represents a successful transition of one of our internal innovation units into a global entity capable of accelerating these products even further. This marks a significant milestone in our journey, showcasing the strength of our approach to building high-performing teams and products that attract attention from international partners. The partnership demonstrates the ability of Neon Apps to incubate valuable, high-potential teams like Nova Studios and empower them to reach new heights under the right leadership and resources.
For Nova Studios, the foundation built by Neon Apps’ engineering, design, and AI ecosystem will continue to thrive under Mobile Arts’ leadership. By leveraging Mobile Arts’ global infrastructure, Nova Studios will have the tools and platform necessary to scale into new markets, enhance product offerings, and deepen its connection with users worldwide. With Mobile Arts' extensive resources, Nova will be able to tap into even greater monetization opportunities, expand its user base, and innovate faster.
Ultimately, this acquisition benefits all stakeholders: Mobile Arts gains a high-performing team and product line to boost their global strategy, Neon Apps strengthens its reputation for nurturing innovation that leads to valuable partnerships, and Nova Studios benefits from the ability to scale rapidly within a larger, more established organization. This acquisition underscores the power of strategic alignment and collaboration, driving success for everyone involved and setting the stage for even greater achievements in the future.
A Milestone for Neon Apps
With over 80 specialists and the successful delivery of more than 550 mobile and AI applications, Neon Apps has built a strong reputation for producing high-quality digital products for global startups, enterprises, and technology companies. Our ability to innovate and deliver solutions has positioned us as a trusted partner in the mobile app development space. Nova Studios was one of the earliest examples of our efforts to turn internal R&D into scalable, commercially viable ventures, showcasing our dedication to pushing the boundaries of innovation and technology.
The transition of Nova Studios into the Mobile Arts ecosystem is not only a significant milestone for Nova, but also a testament to the capabilities of our team and our ongoing commitment to long-term innovation. It reflects the success of our approach to fostering internal talent, empowering teams, and turning innovative ideas into products that can thrive in the global market. By nurturing an environment where creativity and technical expertise meet, we’ve been able to consistently deliver high-value solutions that resonate with both businesses and consumers.
This acquisition also highlights the strength of our internal development processes and our ability to scale ideas into successful ventures. It underscores Neon Apps' role as a key player in the tech ecosystem—an organization that doesn’t just create products but also helps shape the future of technology by fostering groundbreaking ideas that ultimately transform industries.
We extend our congratulations to both Mobile Arts and the Nova Studios team on this exciting next chapter. We are excited to watch as the products that began here at Neon Apps continue to evolve and succeed under the leadership and infrastructure of Mobile Arts. We are confident that this acquisition marks the beginning of a new phase of growth and success for Nova Studios, and we look forward to witnessing the continued innovation, expansion, and impact of the products that started within Neon Apps. This milestone reinforces our dedication to pushing the envelope on product development, team building, and innovation, and it motivates us to continue leading the way in delivering world-class solutions to our clients.
Stay Inspired
Get fresh design insights, articles, and resources delivered straight to your inbox.
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Latest Blogs
Stay Inspired
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Got a project?
Let's Connect
Got a project? We build world-class mobile and web apps for startups and global brands.
Neon Apps is a product development company building mobile, web, and SaaS products with an 85-member in-house team in Istanbul and New York, delivering scalable products as a long-term development partner.
Partnerships
Dec 1, 2025
Mobile Arts Acquires Nova Studios, a Major Milestone for Neon Apps
Mobile Arts Acquires Nova Studios, a Major Milestone for Neon Apps
Nova Studios, a product group born inside Neon Apps to push the boundaries of AI-powered mobile experiences, has officially been acquired by Mobile Arts
Nova Studios, a product group born inside Neon Apps to push the boundaries of AI-powered mobile experiences, has officially been acquired by Mobile Arts
Neon Apps is excited to announce that Nova Studios, one of the innovation units originally founded within our organization, has been acquired by Mobile Arts, a global leader in mobile content, fintech solutions, and digital monetization. This strategic acquisition marks a significant milestone for both companies and highlights the strength and vision of Neon Apps’ product development. It is a testament to the innovation fostered within Neon Apps and demonstrates the impact of our approach to building scalable, AI-powered mobile apps.
Nova Studios was created as a focused product division within Neon Apps, dedicated to exploring the future of mobile AI applications. Built on the foundation of Neon Apps' engineering, design, and AI capabilities, Nova Studios quickly grew into a high-performing team. This team’s success in delivering scalable AI-driven apps to global markets made them a valuable asset to Mobile Arts, who recognized the potential of these products to fuel the future of digital innovation.
The acquisition is a recognition of Nova Studios' ability to deliver cutting-edge AI solutions that have proven their scalability and success in a highly competitive global market. Mobile Arts’ decision to acquire Nova Studios underscores the growing importance of AI-driven products in the tech and mobile industry and validates the foundation that Nova Studios built while operating under the guidance of Neon Apps.
This achievement not only demonstrates the strength of Neon Apps' product vision but also underscores our ability to nurture and develop innovative teams that lead in their respective fields. With this acquisition, both Neon Apps and Mobile Arts are poised for new growth opportunities, leveraging AI technology, mobile innovation, and global expansion to continue shaping the future of the mobile industry.
What This Acquisition Means
Through this strategic acquisition, Mobile Arts will integrate Nova Studios’ innovative app portfolio into its flagship monetization platform, MobiBox. This integration allows Nova’s products to leverage a powerful and robust set of monetization and growth channels supported by Mobile Arts' extensive global network. These channels are designed to not only increase revenue generation but also expand user bases and drive long-term success across multiple markets. With this partnership, Nova Studios' apps are now positioned to thrive within one of the industry's most comprehensive mobile monetization ecosystems.
Multiple revenue models will be at Nova Studios' disposal, including subscriptions, in-app purchases, microtransactions, and bundled services. These models provide flexible ways for Nova’s products to monetize based on user preferences and regional market needs. By diversifying revenue streams, Nova’s apps can cater to a broader range of users while increasing overall customer lifetime value (LTV).
Mobile Arts’ advanced marketing and user acquisition capabilities, backed by deep global optimization expertise, will empower Nova Studios to enhance its reach and efficiency in attracting new users. Whether through tailored campaigns or user behavior insights, Nova’s apps will benefit from sophisticated techniques that drive engagement and ensure the product reaches its maximum audience potential.
In addition to marketing and acquisition, data-driven insights will further enhance monetization performance. By utilizing Mobile Arts’ analytics tools, Nova Studios can optimize their pricing strategies, user engagement tactics, and product offerings to ensure that monetization opportunities are fully maximized. This will provide a more personalized user experience, enabling the apps to better serve their audiences while boosting conversion rates and retention.
Moreover, enhanced payment accessibility through seamless payment processing options—including app store billing, credit card payments, direct carrier billing, and additional alternative payment methods—will allow users from diverse regions and financial backgrounds to engage with Nova’s products more easily. This flexibility will help break down regional barriers, making it easier for users to make purchases, ultimately increasing the conversion rate.
The infrastructure provided by Mobile Arts will enable the Nova Studios product line to scale into new markets and expand its global reach. By tapping into Mobile Arts' extensive distribution channels, Nova’s apps will be able to access stronger monetization opportunities across the mobile ecosystem, including global app stores, international payment systems, and localized market strategies.
In summary, this acquisition is a significant step in positioning Nova Studios' products for long-term growth and sustainability within the mobile app industry. By combining Mobile Arts' powerful infrastructure, monetization tools, and marketing expertise with Nova Studios' innovative app portfolio, both companies are now in a position to unlock new levels of success across a broader, more diverse user base. The partnership will not only expand the global footprint of Nova’s products but also enhance their overall market value and revenue potential in ways that would have been more challenging to achieve independently.
A Win for All Stakeholders
For Mobile Arts, this acquisition enhances its ongoing strategy of expanding its digital product footprint and tapping into new verticals with high-growth potential. By integrating Nova Studios’ innovative culture with Mobile Arts’ monetization engine, the acquisition creates a powerful platform for future growth and market leadership in mobile content, fintech solutions, and digital monetization. This synergy positions Mobile Arts to capture more opportunities in the mobile app ecosystem and ensures that Nova’s products will thrive in an expanded environment with the resources to scale quickly.
For Neon Apps, the acquisition represents a successful transition of one of our internal innovation units into a global entity capable of accelerating these products even further. This marks a significant milestone in our journey, showcasing the strength of our approach to building high-performing teams and products that attract attention from international partners. The partnership demonstrates the ability of Neon Apps to incubate valuable, high-potential teams like Nova Studios and empower them to reach new heights under the right leadership and resources.
For Nova Studios, the foundation built by Neon Apps’ engineering, design, and AI ecosystem will continue to thrive under Mobile Arts’ leadership. By leveraging Mobile Arts’ global infrastructure, Nova Studios will have the tools and platform necessary to scale into new markets, enhance product offerings, and deepen its connection with users worldwide. With Mobile Arts' extensive resources, Nova will be able to tap into even greater monetization opportunities, expand its user base, and innovate faster.
Ultimately, this acquisition benefits all stakeholders: Mobile Arts gains a high-performing team and product line to boost their global strategy, Neon Apps strengthens its reputation for nurturing innovation that leads to valuable partnerships, and Nova Studios benefits from the ability to scale rapidly within a larger, more established organization. This acquisition underscores the power of strategic alignment and collaboration, driving success for everyone involved and setting the stage for even greater achievements in the future.
A Milestone for Neon Apps
With over 80 specialists and the successful delivery of more than 550 mobile and AI applications, Neon Apps has built a strong reputation for producing high-quality digital products for global startups, enterprises, and technology companies. Our ability to innovate and deliver solutions has positioned us as a trusted partner in the mobile app development space. Nova Studios was one of the earliest examples of our efforts to turn internal R&D into scalable, commercially viable ventures, showcasing our dedication to pushing the boundaries of innovation and technology.
The transition of Nova Studios into the Mobile Arts ecosystem is not only a significant milestone for Nova, but also a testament to the capabilities of our team and our ongoing commitment to long-term innovation. It reflects the success of our approach to fostering internal talent, empowering teams, and turning innovative ideas into products that can thrive in the global market. By nurturing an environment where creativity and technical expertise meet, we’ve been able to consistently deliver high-value solutions that resonate with both businesses and consumers.
This acquisition also highlights the strength of our internal development processes and our ability to scale ideas into successful ventures. It underscores Neon Apps' role as a key player in the tech ecosystem—an organization that doesn’t just create products but also helps shape the future of technology by fostering groundbreaking ideas that ultimately transform industries.
We extend our congratulations to both Mobile Arts and the Nova Studios team on this exciting next chapter. We are excited to watch as the products that began here at Neon Apps continue to evolve and succeed under the leadership and infrastructure of Mobile Arts. We are confident that this acquisition marks the beginning of a new phase of growth and success for Nova Studios, and we look forward to witnessing the continued innovation, expansion, and impact of the products that started within Neon Apps. This milestone reinforces our dedication to pushing the envelope on product development, team building, and innovation, and it motivates us to continue leading the way in delivering world-class solutions to our clients.
Stay Inspired
Get fresh design insights, articles, and resources delivered straight to your inbox.
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Latest Blogs
Stay Inspired
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Got a project?
Let's Connect
Got a project? We build world-class mobile and web apps for startups and global brands.
Neon Apps is a product development company building mobile, web, and SaaS products with an 85-member in-house team in Istanbul and New York, delivering scalable products as a long-term development partner.
Partnerships
Dec 1, 2025
Mobile Arts Acquires Nova Studios, a Major Milestone for Neon Apps
Mobile Arts Acquires Nova Studios, a Major Milestone for Neon Apps
Nova Studios, a product group born inside Neon Apps to push the boundaries of AI-powered mobile experiences, has officially been acquired by Mobile Arts
Nova Studios, a product group born inside Neon Apps to push the boundaries of AI-powered mobile experiences, has officially been acquired by Mobile Arts
Neon Apps is excited to announce that Nova Studios, one of the innovation units originally founded within our organization, has been acquired by Mobile Arts, a global leader in mobile content, fintech solutions, and digital monetization. This strategic acquisition marks a significant milestone for both companies and highlights the strength and vision of Neon Apps’ product development. It is a testament to the innovation fostered within Neon Apps and demonstrates the impact of our approach to building scalable, AI-powered mobile apps.
Nova Studios was created as a focused product division within Neon Apps, dedicated to exploring the future of mobile AI applications. Built on the foundation of Neon Apps' engineering, design, and AI capabilities, Nova Studios quickly grew into a high-performing team. This team’s success in delivering scalable AI-driven apps to global markets made them a valuable asset to Mobile Arts, who recognized the potential of these products to fuel the future of digital innovation.
The acquisition is a recognition of Nova Studios' ability to deliver cutting-edge AI solutions that have proven their scalability and success in a highly competitive global market. Mobile Arts’ decision to acquire Nova Studios underscores the growing importance of AI-driven products in the tech and mobile industry and validates the foundation that Nova Studios built while operating under the guidance of Neon Apps.
This achievement not only demonstrates the strength of Neon Apps' product vision but also underscores our ability to nurture and develop innovative teams that lead in their respective fields. With this acquisition, both Neon Apps and Mobile Arts are poised for new growth opportunities, leveraging AI technology, mobile innovation, and global expansion to continue shaping the future of the mobile industry.
What This Acquisition Means
Through this strategic acquisition, Mobile Arts will integrate Nova Studios’ innovative app portfolio into its flagship monetization platform, MobiBox. This integration allows Nova’s products to leverage a powerful and robust set of monetization and growth channels supported by Mobile Arts' extensive global network. These channels are designed to not only increase revenue generation but also expand user bases and drive long-term success across multiple markets. With this partnership, Nova Studios' apps are now positioned to thrive within one of the industry's most comprehensive mobile monetization ecosystems.
Multiple revenue models will be at Nova Studios' disposal, including subscriptions, in-app purchases, microtransactions, and bundled services. These models provide flexible ways for Nova’s products to monetize based on user preferences and regional market needs. By diversifying revenue streams, Nova’s apps can cater to a broader range of users while increasing overall customer lifetime value (LTV).
Mobile Arts’ advanced marketing and user acquisition capabilities, backed by deep global optimization expertise, will empower Nova Studios to enhance its reach and efficiency in attracting new users. Whether through tailored campaigns or user behavior insights, Nova’s apps will benefit from sophisticated techniques that drive engagement and ensure the product reaches its maximum audience potential.
In addition to marketing and acquisition, data-driven insights will further enhance monetization performance. By utilizing Mobile Arts’ analytics tools, Nova Studios can optimize their pricing strategies, user engagement tactics, and product offerings to ensure that monetization opportunities are fully maximized. This will provide a more personalized user experience, enabling the apps to better serve their audiences while boosting conversion rates and retention.
Moreover, enhanced payment accessibility through seamless payment processing options—including app store billing, credit card payments, direct carrier billing, and additional alternative payment methods—will allow users from diverse regions and financial backgrounds to engage with Nova’s products more easily. This flexibility will help break down regional barriers, making it easier for users to make purchases, ultimately increasing the conversion rate.
The infrastructure provided by Mobile Arts will enable the Nova Studios product line to scale into new markets and expand its global reach. By tapping into Mobile Arts' extensive distribution channels, Nova’s apps will be able to access stronger monetization opportunities across the mobile ecosystem, including global app stores, international payment systems, and localized market strategies.
In summary, this acquisition is a significant step in positioning Nova Studios' products for long-term growth and sustainability within the mobile app industry. By combining Mobile Arts' powerful infrastructure, monetization tools, and marketing expertise with Nova Studios' innovative app portfolio, both companies are now in a position to unlock new levels of success across a broader, more diverse user base. The partnership will not only expand the global footprint of Nova’s products but also enhance their overall market value and revenue potential in ways that would have been more challenging to achieve independently.
A Win for All Stakeholders
For Mobile Arts, this acquisition enhances its ongoing strategy of expanding its digital product footprint and tapping into new verticals with high-growth potential. By integrating Nova Studios’ innovative culture with Mobile Arts’ monetization engine, the acquisition creates a powerful platform for future growth and market leadership in mobile content, fintech solutions, and digital monetization. This synergy positions Mobile Arts to capture more opportunities in the mobile app ecosystem and ensures that Nova’s products will thrive in an expanded environment with the resources to scale quickly.
For Neon Apps, the acquisition represents a successful transition of one of our internal innovation units into a global entity capable of accelerating these products even further. This marks a significant milestone in our journey, showcasing the strength of our approach to building high-performing teams and products that attract attention from international partners. The partnership demonstrates the ability of Neon Apps to incubate valuable, high-potential teams like Nova Studios and empower them to reach new heights under the right leadership and resources.
For Nova Studios, the foundation built by Neon Apps’ engineering, design, and AI ecosystem will continue to thrive under Mobile Arts’ leadership. By leveraging Mobile Arts’ global infrastructure, Nova Studios will have the tools and platform necessary to scale into new markets, enhance product offerings, and deepen its connection with users worldwide. With Mobile Arts' extensive resources, Nova will be able to tap into even greater monetization opportunities, expand its user base, and innovate faster.
Ultimately, this acquisition benefits all stakeholders: Mobile Arts gains a high-performing team and product line to boost their global strategy, Neon Apps strengthens its reputation for nurturing innovation that leads to valuable partnerships, and Nova Studios benefits from the ability to scale rapidly within a larger, more established organization. This acquisition underscores the power of strategic alignment and collaboration, driving success for everyone involved and setting the stage for even greater achievements in the future.
A Milestone for Neon Apps
With over 80 specialists and the successful delivery of more than 550 mobile and AI applications, Neon Apps has built a strong reputation for producing high-quality digital products for global startups, enterprises, and technology companies. Our ability to innovate and deliver solutions has positioned us as a trusted partner in the mobile app development space. Nova Studios was one of the earliest examples of our efforts to turn internal R&D into scalable, commercially viable ventures, showcasing our dedication to pushing the boundaries of innovation and technology.
The transition of Nova Studios into the Mobile Arts ecosystem is not only a significant milestone for Nova, but also a testament to the capabilities of our team and our ongoing commitment to long-term innovation. It reflects the success of our approach to fostering internal talent, empowering teams, and turning innovative ideas into products that can thrive in the global market. By nurturing an environment where creativity and technical expertise meet, we’ve been able to consistently deliver high-value solutions that resonate with both businesses and consumers.
This acquisition also highlights the strength of our internal development processes and our ability to scale ideas into successful ventures. It underscores Neon Apps' role as a key player in the tech ecosystem—an organization that doesn’t just create products but also helps shape the future of technology by fostering groundbreaking ideas that ultimately transform industries.
We extend our congratulations to both Mobile Arts and the Nova Studios team on this exciting next chapter. We are excited to watch as the products that began here at Neon Apps continue to evolve and succeed under the leadership and infrastructure of Mobile Arts. We are confident that this acquisition marks the beginning of a new phase of growth and success for Nova Studios, and we look forward to witnessing the continued innovation, expansion, and impact of the products that started within Neon Apps. This milestone reinforces our dedication to pushing the envelope on product development, team building, and innovation, and it motivates us to continue leading the way in delivering world-class solutions to our clients.
Stay Inspired
Get fresh design insights, articles, and resources delivered straight to your inbox.
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Latest Blogs
Stay Inspired
Get stories, insights, and updates from the Neon Apps team straight to your inbox.
Got a project?
Let's Connect
Got a project? We build world-class mobile and web apps for startups and global brands.
Neon Apps is a product development company building mobile, web, and SaaS products with an 85-member in-house team in Istanbul and New York, delivering scalable products as a long-term development partner.