Blushy: From Idea to AI-Driven Fashion Discovery

Blushy is an app where users can get inspired by the styles of trendsetting influencers. The project started with a single idea brought to us in its earliest stage. Since day one, we’ve been responsible for every step—from initial concept to design and development.

Full-cycle development and continuous partnership
We’ve led the entire product lifecycle for several years, providing both design and software support throughout. The app has evolved with each phase, and the collaboration has also contributed to our own growth as a development team.

AI-powered visual + contextual search
Blushy’s core feature goes beyond photo matching. When a user searches for a product worn by an influencer, the app uses AI to analyze both visual elements and descriptions. Even if the exact product isn’t found, it offers similar alternatives in different styles or colors—without human intervention.

Ongoing development and future roadmap
Blushy has grown far beyond its original concept. We continue to expand the product with new features and learnings along the way. Currently, only influencers can upload products, but soon users will be able to create profiles and contribute their own styles. We’re also working on features that will enable personalized experiences through guided onboarding questions.